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Bringing women’s activities to the spotlight on the web
Joelle Palmieri | 9 February 2005


A two day training at TEE 2005 in Ohrid Macedonia 12-16 February about how to write to be read worldwide.


Participants of the training
17 women from various organizations in the region

Goals
* to mobilize them all to write and publish articles for WITT web site, and other sites/ medias for that matter.
* to support at least two women TEE participants to become editors for our web site
* to learn them to write efficiently, informative, interestingly for web

Follow up/Agenda
1st day
1. What is the difference between information and communication. Which information for which audience, public?
2. What is an article? How to build it: the editorial angle, the essential message, the reverse pyramid technique, the beginning (attack), the end (downfall)
3. The different levels of reading : title, subtitle, chapo (resume), headings, quotations, legends…
4. The different writing types : brief, small article (filet), principal article, secondary article, framed article, editorial, mood
5. Editing : cut, correct, make the text alive and attractive
6. The editorial genders: report, investigation, interview, portrait, dossier…
7. The hypertext force

2nd day
8. Use of images in articles or photo report
9. Optimal layout for articles: paragraphs, quotations, formatting, columns...
10. The link between writing and design: the techniques, the editing work
11. The editorial concept: sections, contents, styles, architecture
12. Tips for media coverage participation: the editorial concept, the editorial committee, the marble, sharing information
13. Tips on writing in stressful situations, on tight deadlines
14. Highlight difference when writing for newspaper/magazine, i.e. printed vs. electronic media: the railway (chemin de fer), the calibration, the iconography, the volume, information hierarchisation, non hypertext

Exercises
It would be very good that each trainee bring her paper or magazine or last press release or websites’ url so that we can do a common critic of them.

  • have examples of various styles/ articles on one and the same thing, and compare them in the sense of what is eligible or not
  • have hands on work - writing on one and the same event - a video we all see, for instance, and than compare it
  • write the portrait of her neighbour
  • etc.





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